Performance marketing

Ads that are judged by enquiries, not clicks

Ads work when the click lands on a page that converts and the enquiry gets a fast reply. We run Google and Meta campaigns end to end: offer, landing page, tracking, WhatsApp follow-up and weekly tuning.

The short answer

How should a small business judge its Google and Meta ads?

By enquiries, bookings and sales, and the cost of each, not by clicks or likes. That means landing pages built for the campaign, tracking from ad to payment and a fast WhatsApp reply to every lead. We run Google and Meta campaigns end to end and report in rupees every month.

What we report
Cost per lead
And cost per sale.
Ad spend paid
Direct
To Google and Meta, not us.
Optimisation
Weekly
Monthly report in rupees.
After setup
Month to month
No long lock-in.

What's included

You need enquiries quickly and want to know exactly what each one costs.

  • Campaign plan: offer, audience, budget and expected cost per lead

  • Google Search, Performance Max and Meta (Facebook and Instagram) campaigns

  • Landing pages built for each campaign

  • Lead tracking from ad to enquiry to sale, including WhatsApp clicks

  • Weekly optimisation and a monthly report in rupees

How it runs

  • 01

    Audit

    We look at your site, Google profile, ads and how fast enquiries get a reply. Free, in plain words.

  • 02

    Plan

    One page: what to fix first, what it costs, what you'll see in 30, 60 and 90 days.

  • 03

    Build

    We set up the pages, tracking, WhatsApp flows and campaigns on Marketiism.

  • 04

    Run and report

    Monthly: enquiries, bookings, reviews and cost per lead, with the next fixes.

The software behind it

You can also use these yourself, with or without us.

Grow

Funnels & Sites

Build a landing page, a small website or a full webinar funnel. Type what you want or drag blocks around.

  • Start from a sentence, then edit by hand
  • The whole funnel in one place
  • Light pages for 4G phones
Engage

WhatsApp Inbox

Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.

  • Meta's price, no markup
  • One inbox, many people
  • Broadcasts that don't get you banned
Grow

Ads & Revenue Tracking

Follow a rupee from the ad click to the lead, the sale and the renewal, per contact.

  • From click to payment
  • Purchases sent back to Meta
  • Reports that answer one question each

Other services

Website development

Fast, mobile-first websites that turn visits into enquiries.

See the service

Branding and creative

Positioning and identity that make you easier to trust.

See the service

All services

Where ad money is lost

Three leaks we fix before raising budgets

The landing page

Ads sent to a slow homepage with no clear offer. We build a page per campaign, fast on phones.

The reply

Leads waiting hours for a callback. We connect every lead to an instant WhatsApp reply and follow-ups.

The measurement

Judging by clicks. We track enquiries and payments back to each campaign, server-side.

What's included

End to end, not just the ads

  • Campaign plan

    Offer, audience, budget and expected cost per lead.

  • Google Ads

    Search and Performance Max.

  • Meta Ads

    Facebook and Instagram, including Click to WhatsApp.

  • Landing pages

    One per campaign, tested on phones.

  • Tracking

    Ad to enquiry to sale, including WhatsApp clicks.

  • Reporting

    Weekly tuning, monthly report in rupees.

Which platform

Google or Meta?

Google or Meta?
FeatureGoogle AdsMeta Ads
People areSearching for what you sellScrolling, not yet searching
Works best forUrgent needs: clinics, repairs, servicesOffers, events, products, launches
Typical leadHigh intent, fewer of themMore leads, more follow-up needed
Pairs withGoogle Business ProfileWhatsApp follow-ups

Pairs well with

Make ads pay for themselves

Conversion optimisation

More enquiries from the same clicks.

Read more

Automation

Every lead answered and followed up.

Read more

UTM link builder

Free: tag every ad link.

Read more

Common questions

What budget do I need for Google or Meta ads?
It depends on your city, trade and goal. After the free audit we suggest a test budget that's enough to learn from, usually a few weeks of spend, with an expected cost per lead. Ad spend is paid directly to Google and Meta from your own account, never through us.
How do you measure ad performance?
By enquiries, bookings and sales, and what each cost. Leads and payments are tracked from the ad click to the contact in Marketiism, including WhatsApp clicks, and purchases are sent back to the ad platforms server-side. Clicks and likes are only useful as early signals.
Do you run Click to WhatsApp ads?
Yes. For many Indian businesses, ads that open a WhatsApp chat bring more conversations than forms. We set up the ad, the instant reply and the follow-up sequence together, so every chat gets an answer and a next step within a minute, even outside working hours.
Is there a minimum contract?
No long lock-in. After the first setup period, campaigns run month to month. You own the ad accounts, so if you decide to stop, campaigns, audiences and history stay with you. We'd rather keep clients because the numbers work than because of a contract. Results decide whether we continue.
Google Ads or Meta Ads: which is better?
Google Ads reach people already searching for what you sell, which suits urgent needs like clinics and repairs. Meta Ads reach people who aren't searching yet, which suits offers, launches and products. Many businesses use both, with budgets set by cost per enquiry. The audit shows which suits you better.
Do you create the ad images and videos?
Yes. We plan and write the ads and produce simple creatives, and can work with your photos or a local creator for reels. Clear, specific creatives with a real offer usually beat polished ones without one. You approve everything before it runs. Ads are refreshed regularly so they don't go stale.
Will you build landing pages for the ads?
Yes. Each campaign gets a landing page that matches the ad's offer, loads fast on phones and has WhatsApp, call and form options. Sending ads to a generic homepage is one of the most common reasons campaigns waste money, so we treat the page as part of the ad.
How quickly will ads bring enquiries?
Usually within days of launch, once the ads are approved. The first two to four weeks are a learning period, when we test audiences, keywords and creatives and move budget to what works. Judge results after that period, not on day three. We share early signals weekly during that time.
Do I need my own ad accounts?
Yes. We set up or use Google Ads and Meta Business accounts in your name, with your payment method, and work in them as partners. You keep full ownership and history, and you can see exactly what's being spent at any time in the platforms themselves.
How often will I get reports?
We optimise weekly and send a monthly report in rupees: spend, leads, cost per lead, bookings or sales, and which campaigns brought paying customers. You can also see enquiries arriving in Marketiism in real time, so you never have to wait a month to know what's happening.
Why are my current ads not working?
Usually because of what happens after the click: a slow or unclear landing page, no instant reply, or no follow-up, so leads go cold. Sometimes the targeting or offer is off. The free audit checks all of these and tells you the biggest leak first.
Do you run ads for real estate and clinics?
Yes, both are common for us. Real estate campaigns are judged by site visits and tokens, and clinic campaigns by booked appointments. Both depend on fast WhatsApp follow-up, which we set up together with the ads. Healthcare ads follow the platforms' rules. Education and hospitality campaigns are common for us too.
What is server-side tracking and why does it matter?
It sends conversions, such as purchases, from our server to Meta and Google instead of only from the visitor's browser. Ad blockers and browser settings often stop pixels, so server-side events give the platforms better data to optimise towards real buyers. It also respects your site's cookie consent settings.
Can I see the leads as they come in?
Yes. Every lead lands in your Marketiism inbox and CRM with its campaign, in real time. Your team replies there, and you can see which campaign each lead came from. Many owners check the inbox on their phone rather than waiting for reports. Nothing waits for a report.
Do you also manage Google Business Profile?
That's part of our SEO service, but we coordinate them, because Google ads and the Maps listing often appear side by side for local searches. A complete profile with good reviews makes your ads and your organic listing work better together. We plan the two together whenever both are needed.

Talk to us about performance marketing

A short call or a free audit. Either way you get a straight answer on what to fix first.