Admission pages and a counselling pipeline
Uses Funnels & Sites, CRM & Pipelines
For education & institutes
Handle admission season without losing enquiries.
In April and May an institute gets more enquiries in a week than in the rest of the quarter. Counsellors are on calls all day and the enquiries that came in on Sunday wait until Wednesday.
Where it usually goes wrong
Enquiries pile up during admission season
Fee reminders are phone calls and a register
Parents keep asking for updates on WhatsApp
What we'd set up first
In this order. Each step is useful even if you stop there.
Fee collection with UPI AutoPay and reminders
Uses Checkout & Billing
Batch updates and holiday notices on WhatsApp
Uses WhatsApp Inbox
The apps behind it
Funnels & Sites
Build a landing page, a small website or a full webinar funnel. Type what you want or drag blocks around.
- Start from a sentence, then edit by hand
- The whole funnel in one place
- Light pages for 4G phones
CRM & Pipelines
A list of every lead, a board of every deal, and a timeline that fills itself from forms, chats and payments.
- A timeline nobody has to type
- Boards that match how you sell
- A short list of who to call today
Checkout & Billing
Checkout on Razorpay, Cashfree or Stripe with UPI first, UPI AutoPay for monthly fees, coupons, order bumps and GST invoices on every order.
- UPI at the top of the page
- Small add-ons that add up
- Invoices your CA will accept
WhatsApp Inbox
Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.
- Meta's price, no markup
- One inbox, many people
- Broadcasts that don't get you banned
From a parent's question to a confirmed seat
Sunday evening
- What comes in
- "Fees for class 11 science batch?"
- What runs on its own
- Fees, timings and three counselling slots on WhatsApp
- What you get
- Counselling booked before Monday's calls
After counselling
- What comes in
- Parent wants to compare two institutes
- What runs on its own
- Results, faculty details and a demo-class invite
- What you get
- A reason to choose you, sent on time
Admission
- What comes in
- Seat confirmed
- What runs on its own
- Payment link for the admission fee, monthly fees reminded
- What you get
- Receipt emailed, no register entries
Built for a busy front office
One number, many counsellors
Every counsellor replies from their own login; nobody grabs the office phone.
An admissions pipeline
Enquiry, Counselling booked, Demo attended, Fee paid.
Counselling slots
Parents pick a time from the chat. No phone tag.
Batch updates
Holiday notices and timetable changes to parents who opted in.
Fee reminders
A polite WhatsApp with a payment link before the due date.
Admissions by source
Which ad, fair or referral brought students who joined.
Set up in February, relax in April
- 01
Admission page
Courses, fees, results and a counselling booking form.
- 02
Instant reply
Fees, timings and slots sent the moment someone asks.
- 03
Follow-up sequence
Results, faculty, demo class and deadline reminders.
- 04
Fee collection
Admission fee links and monthly fee reminders.
Questions people ask
How can an institute handle admission season without losing enquiries?
Reply to every admission enquiry within minutes with fees, batch timings and bookable counselling slots, follow up until the parent decides, and track which source brings admissions rather than just enquiries. Marketiism gives counsellors one shared WhatsApp inbox and pipeline, with automatic fee reminders.
- Same day Counselling booked. From the first WhatsApp reply.
- April-May When the rush comes. Plan follow-ups before it.
- Auto Fee reminders. Before each due date.
- By source Admissions tracked. Not just enquiries.
How do institutes manage admission enquiries?
Put every enquiry into one shared WhatsApp inbox and an admissions pipeline, reply with fees and counselling slots within minutes, and follow up until the family decides. Assign each enquiry to a counsellor so nothing sits unanswered, and track which source brings admissions, not just questions.
Can several counsellors use one WhatsApp number?
Yes. The institute's number connects to a shared inbox, and each counsellor replies from their own login. Chats can be assigned, internal notes stay private, and the manager can see who replied to which parent and when. Starter includes two users; Growth includes ten. Agency has no limit.
Can parents book a counselling session on WhatsApp?
Yes. The first reply includes a link to available counselling slots, so a parent can book without calling. The booking is confirmed on WhatsApp and a reminder goes out before the session. Counsellors see their day's sessions on one calendar. Rescheduling happens in the same chat, without a phone call.
How do fee reminders work?
An automation sends a polite WhatsApp reminder with a payment link a few days before the due date, and again if the fee is still unpaid. When the parent pays, the reminder stops and the invoice or receipt is emailed. Monthly fees can also be collected automatically.
Can monthly fees be collected automatically?
Yes. Set up monthly fees as a subscription, and parents approve an automatic payment mandate once. Each month's fee is collected automatically with its own invoice, through your own Razorpay or Cashfree account. Failed payments are flagged for your accounts team. Parents can cancel the mandate any time.
Can we send holiday notices and timetable changes?
Yes, to parents and students who agreed to hear from you. Build a segment by batch or class and send an approved WhatsApp template. Delivery and read counts show who has seen the notice, which is far easier than calling every parent individually. Parents can opt out anytime.
What should the first reply to a parent include?
The fee range, batch timings, the next start date and two or three counselling slots. Parents compare several institutes, so a clear, complete first reply often decides who they visit. Add one line about results or faculty if you have something specific and true to say.
How do we know which advertising works?
Each enquiry keeps its source, such as an Instagram ad, a Google search, an education fair or a referral. When a student pays the admission fee, it's credited to that source. Compare sources by admissions, because the cheapest enquiries are often not the ones that join.
Can the AI answer parents' questions at night?
Yes, on the Growth plan. It answers fees, timings, eligibility and batch dates from your details and books counselling slots. Questions about a specific child's situation are passed to a counsellor. Parents get an answer at 10pm instead of waiting until the office opens. Everything it says is visible.
Is this suitable for schools as well as coaching institutes?
Yes, for admissions, enquiries, fee collection and parent communication. It isn't a full school ERP with attendance, timetables and marks, so schools usually keep their existing system for academics and use Marketiism for admissions and messaging. Both systems can sit side by side without any data being typed twice.
Can we run demo classes and track attendance?
Yes. Set up demo classes as bookable sessions with reminders, so parents and students get the time and joining details on WhatsApp. Mark who attended in the pipeline, then follow up differently with students who came and those who missed it. Missed demos can be rebooked automatically.
How much does it cost for an institute?
A small institute can start on Starter at ₹999 a month before GST with two users and 1,000 contacts. Most institutes with several counsellors choose Growth at ₹2,999, which adds ten users, 10,000 contacts, unlimited automations and the AI. Meta bills WhatsApp charges directly. Every plan has a free trial.
Can we sell online courses too?
Yes. The Growth plan includes Courses & Community. You can sell recorded courses or test series with drip lessons, quizzes and certificates on your own domain. Online students and classroom students share the same contact list and fee history. Hybrid institutes get one list of every student, online or in class.
Is student data kept private?
Student and parent records stay in your institute's own workspace on servers in India, with daily backups. Counsellors see what their role allows, and your accountant can be given read-only access to fees only. Under the DPDP Act you control the data and we process it for you.
Can you set this up before admission season?
Yes. Our team can build the admission pages, write the WhatsApp templates and set up the pipeline and fee reminders as a paid service, or you can do it yourself during the free trial. Starting a month or two before the rush gives Meta time to approve templates.