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For salons & spas

Fill the Tuesday chairs and stop chasing no-shows on the phone.

A salon in Kothrud is full on Saturday and half empty on Tuesday. Bookings come in on Instagram DMs, WhatsApp and calls, and the receptionist writes them in a diary. Two people a day don't turn up.

A clinic's week in Marketiism: cleanings, consultations and braces reviews with each doctor
The real app, in a sample clinic workspace. Patient names and numbers are sample data.

Where it usually goes wrong

  • Bookings arrive on three apps and a diary

  • No-shows leave a stylist idle for an hour

  • Regulars drift away and nobody notices

What we'd set up first

In this order. Each step is useful even if you stop there.

Booking page with a WhatsApp reminder the evening before

A customer books a 4pm haircut online. At 7pm the day before she gets a reminder with a reschedule link. The slot is either kept or freed in time. Uses WhatsApp Inbox, Automations.

Festival offers sent to past customers before Diwali and weddings

Pick the Diwali date from the festival calendar, choose customers who visited in the last six months and schedule one broadcast. Uses WhatsApp Inbox.

A win-back message when someone hasn't come in for 45 days

The workflow checks the last visit date in the CRM and sends a WhatsApp offer. You see who replied in the inbox. Uses CRM & Pipelines, Automations.

The apps behind it

Engage

WhatsApp Inbox

Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.

  • Meta's price, no markup
  • One inbox, many people
  • Broadcasts that don't get you banned
AI & Automation

Automations

Wait, branch, send a message, add a tag, create a task. Workflows that run across every app here.

  • One canvas, readable by anyone
  • Start from a recipe
  • A log of every run
Sell

CRM & Pipelines

A list of every lead, a board of every deal, and a timeline that fills itself from forms, chats and payments.

  • A timeline nobody has to type
  • Boards that match how you sell
  • A short list of who to call today

Saturday is full. Tuesday isn't.

  • One link

Bookings

What comes in
Requests on Instagram, WhatsApp and calls
What runs on its own
Everyone gets the same booking link
What you get
One calendar, no diary, no double-booking
  • Reminder

No-shows

What comes in
4pm haircut booked on Monday
What runs on its own
Reminder at 7pm the day before
What you get
The chair is kept, or freed in time
  • Win-back

Quiet Tuesdays

What comes in
Regulars not seen for 45 days
What runs on its own
A Tuesday-only offer on WhatsApp
What you get
Weekday chairs filled from your own list

The salon kit

  • Stylist calendars

    Each stylist has their own hours and services.

  • Shared inbox

    Front desk and owner reply from one number.

  • Festival calendar

    Bridal season, Diwali and Karva Chauth planned ahead.

  • Review requests

    A thank-you with your Google review link after good visits.

  • Prepaid packages

    Bridal and spa packages paid in advance, on the client's record.

  • Rebooking prompts

    A nudge four to six weeks after a haircut or colour.

One quiet afternoon of setup

  • 01

    Add services and stylists

    Prices, durations and each stylist's days.

  • 02

    Share one booking link

    In your Instagram bio, Google profile and WhatsApp replies.

  • 03

    Switch on reminders

    Evening-before reminders from a ready recipe.

  • 04

    Add the win-back

    45 days without a visit gets a friendly message.

Questions people ask

How can a salon fill quiet weekdays and cut no-shows?

Take bookings from one link instead of three apps and a diary, remind clients on WhatsApp the evening before, and message regulars who haven't been in for 45 days with a reason to book a Tuesday. Marketiism does all of this from one inbox, starting at ₹999 a month.

  • 1 link For every booking. Instagram, WhatsApp, Google.
  • Evening before Reminder. With a reschedule link.
  • 45 days Win-back trigger. You choose the gap.
  • Per stylist Calendars. Clients pick who they want.
How do salons reduce no-shows?
Send a WhatsApp reminder the evening before every appointment with a link to reschedule, and confirm each booking as soon as it's made. Clients who can't come usually move their slot instead of disappearing, so the chair can be offered to someone else. Track no-shows weekly to see the change.
Can clients choose their stylist?
Yes. Each stylist gets their own calendar with their working days, hours and the services they do. Clients see only that stylist's free slots when they book. The owner and front desk can see every stylist's day on one screen, and move bookings when someone calls in sick.
How do I fill quiet weekdays?
Message your own regulars. Build a segment of clients who haven't visited in the last 45 days and send a weekday-only offer on WhatsApp, such as a Tuesday colour discount. Your past clients already trust you, so this costs far less than paying for ads to find new ones.
Can I take bookings from Instagram?
Yes. Put your booking link in your Instagram bio and send it in DM replies. Clients pick a service, stylist and time, and the booking lands in the same calendar as WhatsApp and Google bookings. That ends the problem of requests scattered across three apps and a diary.
Can clients pay in advance for bridal packages?
Yes. Send a payment link for an advance or the full package through your own Razorpay or Cashfree account. The client gets an invoice by email, and the payment appears on their record next to the booking. Advances also make last-minute cancellations much less likely.
How do rebooking reminders work?
The last visit date and service are saved on each client. An automation sends a friendly WhatsApp a set time later, such as five weeks after a haircut or eight weeks after colour, with your booking link. If they book, the reminder stops; if they don't, it can try once more.
Can I get more Google reviews?
Yes. After a visit, an automation sends a short thank-you with your Google review link. You can leave out clients who had a problem and handle those personally. Steady, recent reviews that mention services and your area help you appear when people search for a salon nearby.
Do I need a separate booking app?
No. Booking pages, staff calendars and reminders are built into Marketiism and share one client list with your WhatsApp inbox and payments. You stop paying for a separate booking tool and stop copying client numbers between apps, which is where mistakes usually start. Clients get one link that always works.
Can the front desk and owner use the same WhatsApp?
Yes. The salon number connects to a shared inbox, and the front desk and owner each reply from their own login. You can see who replied to which client, assign chats, and leave internal notes. The owner can also keep the WhatsApp Business app on their phone.
What should a salon send at festival time?
Plan ahead with the festival calendar: bridal season reminders, a Diwali or Karva Chauth package, or a pre-wedding offer for clients who opted in. Send one clear message a week or two before the rush, not five messages in a week. Clients book early when the offer is easy to act on.
How much does it cost for a salon?
Most single salons start on Starter at ₹999 a month before GST, with two users, bookings, reminders and up to 1,000 clients. Salons with several stylists replying or wanting the AI for night-time questions choose Growth at ₹2,999. Every plan has a 14-day free trial without a card.
Can the AI answer price questions?
Yes, on the Growth plan. It answers prices, timings and services from your price list at any hour and offers booking slots. Questions about skin or hair problems, or complaints, are passed to your team. You can read every reply and correct its information whenever prices change.
Does it work for spas and nail studios too?
Yes. Any business that books appointments by time and staff member works the same way: spas, nail studios, makeup artists, beauty clinics and barbers. Set up your services and durations, share the booking link and switch on reminders; the rest of the setup is identical.
Can I sell memberships or packages?
Yes. Sell prepaid packages, such as ten blow-dries, with a single payment, or monthly memberships with automatic payments. Payments sit on the client's record, so the front desk can see what a client has already paid for before they sit down. Package balances stay visible.
How quickly can a salon get started?
Most salons are live in an afternoon. Add services and stylists, share the booking link and switch on reminders. Connecting WhatsApp takes a little longer the first time, and if it gets stuck we get on a call and finish it with you during your free trial.

Try it on your own business for two weeks.

14 days free, no card. Or start with a free audit of your Google profile and a free one-page site.