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Online Store

Your shop online, with COD orders confirmed on WhatsApp before you pack them.

Put your products online with sizes and colours, take UPI, cards or cash on delivery, ship with Shiprocket, and handle returns with a credit note.

Try it free See it on a call

Instead of: Shopify with five apps, Dukaan, an Excel stock sheet.

Marketiism online store overview: orders, sales, average order and the setup checklist
The real app, in a sample clinic workspace. Patient names and numbers are sample data.

Catalogue, cart, COD and shipping.

A kurta brand in Jaipur sells 40 orders a week on Instagram DMs. Half want cash on delivery and some never answer when the courier calls. With a store here, the COD buyer taps a WhatsApp confirm link first, stock is held while they pay, and the tracking link goes to them on WhatsApp once you have set up the message template in Meta.

What does Online Store cost?

Online Store comes with Marketiism plans from ₹999 a month, before 18% GST. Every plan starts with 14 days free and no card. Limits differ by plan.

Compare plans, limits and add-ons
  • Starter₹999 a monthOne business, one or two people answering customers.
  • Growth₹2,999 a monthA small team that sells every day.
  • Agency₹9,999 a monthAgencies running many clients.

What it does

Sizes, colours and personalisation

Each product can have options like size and colour, each with its own price, SKU and stock. Add photos, bundles and a text field for things like a name on a mug.

Stock across your godowns

Keep stock per warehouse. Items are held while a buyer pays, every change is logged, and you get a low-stock alert before you run out.

Cash on delivery you can control

Turn COD on or off, cap open COD orders per phone number, and ask buyers to confirm on WhatsApp. Unconfirmed COD orders are cancelled after 24 hours.

Shipping rates and Shiprocket

Set shipping zones and rates, let buyers check their pincode, and push orders to your own Shiprocket account. Tracking updates come back to the order.

Returns, refunds and credit notes

Buyers ask for a return from their account. Online orders are refunded through the gateway, COD orders by hand or as store credit, and a GST credit note is issued either way.

Points, store credit and refer-and-earn

Give points on every order, pay referral rewards as store credit after the return window, and reward approved product reviews.

How it works

  • 01

    Set up the store

    Pick a theme, add your logo and colours, and set GST rates, shipping zones and COD rules.

  • 02

    Add products

    Add them one by one or import a CSV, with variants, photos and stock per warehouse.

  • 03

    Take orders

    Buyers pay on Razorpay, Cashfree or Stripe through your own account, or choose COD and confirm on WhatsApp.

  • 04

    Pack, ship and follow up

    Pack the order, ship through Shiprocket or your own courier, and let the abandoned-cart workflow message people who left.

Store themes

Five themes to start from. Change colours, fonts and spacing in settings; the layout stays fast on phones.

Shop

Everyday retail: clear grid, bold prices, quick add.

Fashion

Image-led: tall photos, serif headings, quiet chrome.

Grocery

Fast repeat buying: big search, compact cards, add from the grid.

Canvas

Handmade and small batch: warm paper tones, story-first.

Elite

Premium: navy and gold, generous space, centred logo.

A Jaipur kurta order, start to doorstep

  • COD

The order

What comes in
Two cotton kurtas, cash on delivery
What runs on its own
WhatsApp confirm link sent, stock held
What you get
Confirmed in ten minutes, or cancelled after 24 hours
  • Shiprocket

The shipment

What comes in
Packed and pushed to your Shiprocket account
What runs on its own
Tracking updates come back to the order
What you get
Fewer 'where is my order' calls
  • Credit note

The return

What comes in
Size didn't fit, return requested
What runs on its own
Refund or store credit, GST credit note issued
What you get
Your books stay right

The pieces most stores bolt on with apps

  • Variants

    Size, colour, material, each with its own price, SKU and stock.

  • Stock per godown

    Held while a buyer pays, logged on every change, low-stock alerts.

  • COD rules

    Switch COD on or off, cap open COD orders per phone number.

  • Pincode check

    Shipping zones and rates; buyers check delivery before ordering.

  • Points and referrals

    Loyalty points, store credit, refer-and-earn after the return window.

  • Reviews

    Approved product reviews, with a reward if you want one.

Instagram DMs vs your own store

Instagram DMs vs your own store
FeatureOnline StoreSelling in DMs
Taking paymentUPI, cards or COD at checkoutUPI ID pasted in chat
StockHeld while they pay"Sorry, just sold out"
COD fake ordersWhatsApp confirm, per-number capYou find out at the doorstep
InvoiceGST invoice automaticallyTyped later, if at all
Repeat ordersPoints, reminders, past buyers listScroll through old chats

A weekend's work

  • 01

    Pick a theme

    Add your logo and colours. Set GST rates, shipping zones and COD rules.

  • 02

    Add products

    One by one or from a CSV, with variants, photos and stock.

  • 03

    Connect payments

    Your Razorpay, Cashfree or Stripe account; Shiprocket if you use it.

  • 04

    Switch on cart recovery

    WhatsApp reminders for people who left at the payment step.

Order updates on WhatsAppDispatch and tracking messages go out once you've set up the template in Meta. The D2C guide covers what to send and when.Read the D2C guide

For stores and the people who run them

E-commerce & D2C set-up

Cart recovery, server-side events and repeat orders.

Read more

Retail stores

Walk-in customers turned into a WhatsApp list.

Read more

E-commerce service

Our team builds or fixes the store for you.

Read more

Works well with

Sell

Checkout & Billing

Checkout on Razorpay, Cashfree or Stripe with UPI first, UPI AutoPay for monthly fees, coupons, order bumps and GST invoices on every order.

  • UPI at the top of the page
  • Small add-ons that add up
  • Invoices your CA will accept
Engage

WhatsApp Inbox

Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.

  • Meta's price, no markup
  • One inbox, many people
  • Broadcasts that don't get you banned
AI & Automation

Automations

Wait, branch, send a message, add a tag, create a task. Workflows that run across every app here.

  • One canvas, readable by anyone
  • Start from a recipe
  • A log of every run

Questions people ask

What is the Online Store?

It's an online shop for Indian sellers: products with sizes and colours, stock per godown, UPI and card payments through your own gateway, cash on delivery confirmed on WhatsApp, Shiprocket shipping and returns with GST credit notes. Every plan includes it; we take no cut of your sales.

  • 100 / 5,000 / ∞ Products by plan. Starter, Growth, Agency.
  • 0% Our cut of sales. Your gateway charges its own fee.
  • 24 hours To confirm a COD order. Unconfirmed orders cancel.
  • 5 Store themes. Shop, Fashion, Grocery, Canvas, Elite.
Which plan includes the online store?
Every plan includes it. Starter allows up to 100 products, Growth allows 5,000 and Agency has no limit, and archived products don't count. COD, shipping, returns and loyalty are on every plan too. All plans start with a 14-day free trial without a card. Upgrade when you outgrow the limit.
Do you take a commission on my sales?
No. Buyers pay through your own Razorpay, Cashfree or Stripe account, so money settles straight to your bank. The gateway charges its own transaction fee under your agreement with it. Marketiism charges only your monthly or yearly plan, never a share of orders. Your margins stay yours.
How does WhatsApp COD confirmation work?
When a buyer chooses cash on delivery, they get a WhatsApp message with a link to confirm the order, and the stock is held. If they confirm, you pack it. If they don't confirm within 24 hours, the order is cancelled and the stock is released, which cuts fake and impulse COD orders.
Can I limit COD orders?
Yes. Switch COD on or off for the whole store, and cap how many open COD orders one phone number can have at a time. That stops the same person placing five COD orders they never intend to accept, a common problem for Indian D2C brands.
Which courier partners can I use?
Connect your own Shiprocket account to use its courier partners, with tracking updates flowing back to the order. You can also ship with any courier yourself and type in the tracking number. Buyers can check delivery to their pincode before ordering. Rates come from your own Shiprocket plan.
How do returns and refunds work?
Buyers request a return from their account. Prepaid orders are refunded through the gateway, and COD orders are refunded by hand or as store credit. Either way, a GST credit note is issued for the exact amount, so your tax records stay correct. You decide the return window.
Can products have sizes and colours?
Yes. Each product can have options such as size, colour or material, and each combination has its own price, SKU and stock level. You can add photos per variant, bundles, and a text field for personalisation, such as a name printed on a mug or a T-shirt.
Can I manage stock across more than one godown?
Yes. Keep stock per warehouse or shop, and orders draw from the right one. Items are held while a buyer pays, every adjustment is logged with who made it, and you get a low-stock alert before a popular item runs out during a sale. Transfers between godowns are logged too.
Will my customers get a GST invoice?
Yes. Every paid order gets a numbered GST invoice with your GSTIN and the right CGST and SGST or IGST split, emailed to the buyer. Returns produce a matching credit note. If you aren't GST registered, buyers get a receipt instead. You can register later without rebuilding anything.
Can I import products from a spreadsheet?
Yes. Upload a CSV with names, prices, SKUs, variants and stock to add many products at once. Sellers moving from Shopify, WooCommerce or an Excel stock sheet usually import their catalogue first, then fix photos and descriptions product by product. A template file shows the exact columns to use.
Is there a loyalty or referral programme?
Yes. Give points on every order, pay referral rewards as store credit after the return window closes, and reward approved product reviews if you want to. Store credit can be used at checkout, which brings past buyers back without discounting your whole catalogue. You set the points rate and rewards.
Can I recover abandoned carts on WhatsApp?
Yes. An abandoned-cart automation sends a WhatsApp message with the cart link after a delay you choose, then a coupon the next day if they still haven't paid. It only messages people who agreed to hear from you, which keeps your WhatsApp number in good standing.
How is this different from Shopify?
Shopify is a mature store platform that often needs paid apps for COD controls, WhatsApp updates and GST invoices. Here those are built in, priced in rupees, and the store shares one contact list with your WhatsApp inbox, CRM and marketing. If you're happy on Shopify, our team can also work on your existing store.
Can I use my own domain for the store?
Yes. Connect a domain or subdomain you own, such as shop.yourbrand.in, by adding a DNS record at your domain provider. The SSL certificate is issued automatically. Your store, landing pages and course area can all sit under your own brand. Visitors never see a Marketiism address.
Which store themes are available?
Five: Shop for everyday retail, Fashion for image-led catalogues, Grocery for fast repeat buying, Canvas for handmade and small-batch brands, and Elite for premium products. Change colours, fonts and spacing in settings; the layouts are built to stay fast on phones. You can switch themes later without losing products.

Try Online Store on your own business.

14 days free, no card. If you get stuck setting up WhatsApp, we'll get on a call and do it with you.

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