Every enquiry goes into a pipeline with a follow-up on day 1 and day 3
A walk-in fills a form at the desk. They land in the 'Trial' stage and get a WhatsApp the next morning asking how the session went. Uses CRM & Pipelines, Automations.
For gyms & fitness studios
Follow up every trial walk-in and renew memberships before they lapse.
A gym in Indore gets 30 walk-in enquiries in January. The manager means to call them all back. By February most have joined somewhere closer to home.
Where it usually goes wrong
Trial walk-ins never get a second call
Renewals are remembered after they expire
Members ask timing and fee questions all day on WhatsApp
What we'd set up first
In this order. Each step is useful even if you stop there.
Renewal reminder seven days before expiry, with a UPI link
The workflow sends the reminder with a payment link. Once paid on UPI, the GST invoice goes out and the deal moves to 'Renewed'. Uses Checkout & Billing, Automations.
AI agent answers timing, fees and batch questions on WhatsApp
It answers from the details you give it and hands the chat to staff when it isn't sure. Uses AI Assistant, WhatsApp Inbox.
The apps behind it
CRM & Pipelines
A list of every lead, a board of every deal, and a timeline that fills itself from forms, chats and payments.
- A timeline nobody has to type
- Boards that match how you sell
- A short list of who to call today
Automations
Wait, branch, send a message, add a tag, create a task. Workflows that run across every app here.
- One canvas, readable by anyone
- Start from a recipe
- A log of every run
Checkout & Billing
Checkout on Razorpay, Cashfree or Stripe with UPI first, UPI AutoPay for monthly fees, coupons, order bumps and GST invoices on every order.
- UPI at the top of the page
- Small add-ons that add up
- Invoices your CA will accept
AI Assistant
An assistant that answers customers on WhatsApp and your website chat using your prices and timings, books appointments and hands over to your team when it isn't sure.
- Books the slot, sends the payment link
- Replies in the customer's language
- Only says what you've told it
WhatsApp Inbox
Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.
- Meta's price, no markup
- One inbox, many people
- Broadcasts that don't get you banned
Thirty walk-ins. How many join?
The walk-in
- What comes in
- Fills a form at the front desk
- What runs on its own
- Lands in 'Trial', WhatsApp next morning
- What you get
- Nobody has to remember to call
Day three
- What comes in
- Hasn't joined yet
- What runs on its own
- A short message with a joining offer
- What you get
- Fewer drift off to the gym near home
Month eleven
- What comes in
- Membership ends in seven days
- What runs on its own
- Reminder with a payment link
- What you get
- Renewed before it lapses, record updated
The gym kit
Trial pipeline
Enquiry, Trial, Joined, Renewed.
Renewal reminders
Seven days before expiry, with a payment link.
Monthly memberships
Monthly fees collected without chasing.
Class and PT bookings
Each class or trainer with its own slots.
AI front desk
Timings, fees, batches and parking, answered any time.
January and summer pushes
Offers to past enquiries who opted in.
Set it up before the January rush
- 01
Walk-in form
A tablet at the desk or a QR code on the wall.
- 02
Trial follow-up
Day 1 and day 3 messages from a recipe.
- 03
Renewal reminders
Import members with end dates; reminders start themselves.
- 04
Bookings
Classes and PT sessions with reminders.
Renewals are cheaper than new membersA reminder a week before expiry, with a one-tap payment link, is the simplest retention step a gym can take.
Questions people ask
How do gyms convert more trial walk-ins and keep members renewing?
Put every walk-in and enquiry into a pipeline with WhatsApp follow-ups on day one and day three, remind members seven days before their membership ends with a payment link, and let the AI answer timing and fee questions. Marketiism runs this for gyms and studios from ₹999 a month.
- Day 1 + 3 Trial follow-ups. Before they join elsewhere.
- 7 days Before expiry. Renewal reminder on WhatsApp.
- Day 1, 3 Follow-ups. For every walk-in.
- 24×7 Timing questions answered. On Growth, by the AI.
How do gyms follow up trial walk-ins?
Capture every walk-in with a short form at the desk, put them in a 'Trial' stage, and let an automation send a WhatsApp the next morning asking how the session went. Send a second message on day three with a joining offer. If they reply, your team takes the conversation from there.
How do membership renewal reminders work?
Each member's end date is stored on their record. Seven days before it, an automation sends a WhatsApp reminder with a payment link. When they pay, the receipt goes out and the deal moves to Renewed. If they don't, a task can remind a staff member to call personally.
Can members pay monthly automatically?
Yes. Set up a monthly membership as a subscription, and members approve an automatic payment mandate once. Fees are collected automatically each month through your own Razorpay or Cashfree account, each with an invoice. Failed payments are flagged so you can follow up before access becomes an argument.
Can members book classes and personal training?
Yes. Create each class as a bookable service at its batch times, and give each trainer a separate calendar for personal training slots. Members book from a link, get a WhatsApp confirmation and a reminder before the session. Trainers see their day on one screen, which ends double-booked PT sessions. Reminders cut missed sessions.
Can the AI answer questions about timings and fees?
Yes, on the Growth plan. It answers timings, fees, batch details, trainers and parking from what you give it, at any hour. It passes injury questions, refunds and complaints to your team. Members get an answer at 11pm instead of waiting until the desk opens.
How do I handle the January rush?
Set up the walk-in form, trial follow-ups and booking pages in December, so January enquiries flow into the pipeline automatically. Send one offer to past enquiries who opted in before New Year. When forty people walk in a week, every one of them still gets a follow-up.
Can I send offers to people who never joined?
Yes, if they agreed to hear from you. Build a segment of past trial members or enquiries and send an approved WhatsApp template before January or summer. Keep it occasional and specific, such as a three-month offer, so people don't block your number. Opt-outs are removed automatically.
Does it work for yoga, Zumba and dance studios?
Yes. Any studio that runs batches, sells memberships and gets questions on WhatsApp works the same way. Set up your batches as bookable classes, add monthly fees with automatic payments, and switch on reminders. The yoga studio set-up page covers the details for smaller teachers. Online classes work too.
Can trainers run their own batches and slots?
Yes. Each trainer can have their own calendar of batches and personal training slots, and members book the slot that suits them from a link. Reminders go out the evening before, and the front desk sees every booking in one place, so double bookings and no-shows drop without a paper register.
How much does it cost for a gym?
Most single gyms start on Starter at ₹999 a month before GST, with bookings, reminders, payments and up to 1,000 members. Gyms with several staff replying, more members or wanting the AI choose Growth at ₹2,999. Every plan starts with a 14-day free trial, and no card is needed.
Can trainers message their own clients?
Yes. Trainers can reply from the shared inbox with their own login, and chats can be assigned to them. The owner keeps visibility over every conversation, so client relationships stay with the gym even when a trainer moves on, which matters for retention. Notes stay internal.
Can I import my existing members?
Yes. Export your member list from Excel or your current software as a CSV with names, numbers and membership end dates, and import it. Renewal reminders then start working from day one for members whose memberships are about to expire. Tags help you separate active, lapsed and trial members right away.
How do I get more Google reviews for my gym?
Ask members who are clearly happy, such as those who just renewed or hit a goal. An automation can send a thank-you with your Google review link after renewal. Reviews that mention trainers, timings and your area help people nearby choose you over a bigger chain.
Can I track which ads bring members who stay?
Yes. The source of each enquiry is saved on the contact and linked to their payments, including renewals. Revenue Analytics then shows which campaigns brought members who renewed, not just people who came for one free trial session during a January offer. Judge campaigns by renewals.
Can your team set it up for my gym?
Yes. Our agency team can set up the walk-in form, follow-ups, renewals and bookings, and run local ads judged by joined members rather than clicks. Or set it up yourself during the free trial; most gyms finish the basics in an afternoon with a setup call.