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For real estate

Reply to portal leads in a minute, not in an afternoon.

A lead from 99acres or MagicBricks usually goes to four or five brokers at once. The one who replies first, with the brochure and a site-visit slot, usually gets the visit.

Client pipeline in Marketiism with deal values in rupees at each stage
The real app, recorded in our own Marketiism Media workspace. Client names are sample data.

Where it usually goes wrong

  • The same portal lead reaches five other brokers

  • Your first reply goes out hours later

  • Buyers take months to decide and you lose track

What we'd set up first

In this order. Each step is useful even if you stop there.

Instant WhatsApp reply with brochure and site-visit slots

Uses WhatsApp Inbox, Automations

A site-visit pipeline with reminders for both sides

Uses CRM & Pipelines

A microsite per project, live the same day

Uses Funnels & Sites

The apps behind it

Engage

WhatsApp Inbox

Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.

  • Meta's price, no markup
  • One inbox, many people
  • Broadcasts that don't get you banned
AI & Automation

Automations

Wait, branch, send a message, add a tag, create a task. Workflows that run across every app here.

  • One canvas, readable by anyone
  • Start from a recipe
  • A log of every run
Sell

CRM & Pipelines

A list of every lead, a board of every deal, and a timeline that fills itself from forms, chats and payments.

  • A timeline nobody has to type
  • Boards that match how you sell
  • A short list of who to call today
Grow

Funnels & Sites

Build a landing page, a small website or a full webinar funnel. Type what you want or drag blocks around.

  • Start from a sentence, then edit by hand
  • The whole funnel in one place
  • Light pages for 4G phones

From 99acres enquiry to token payment

  • Minute one

The enquiry

What comes in
A 2BHK enquiry from a portal or ad
What runs on its own
Brochure, price sheet, pin and two visit slots on WhatsApp
What you get
You're the first reply, with a next step
  • Saturday

The visit

What comes in
Slot booked for 11am
What runs on its own
Reminder to the buyer and the site executive
What you get
Both turn up at the same time
  • Two weeks

The decision

What comes in
Visited, thinking it over
What runs on its own
Payment plan, answers to objections, gentle nudges
What you get
Token paid online, deal moves on its own

Where site visits are lost

Where site visits are lost
FeatureWith MarketiismTypical broker office
First reply to a portal leadWithin a minute, automaticallyHours later, by phone
What the buyer gets firstBrochure, prices, pin, two slots"Sir, when can we call?"
Weekend enquiriesAnswered and booked same dayPicked up on Monday
Visit remindersBoth sides, the morning of the visitIf someone remembers
After the visitTwo-week follow-up sequenceOne call, then silence

One project, one weekend

  • 01

    A microsite per project

    Gallery, floor plans, location and an enquiry form.

  • 02

    The instant reply

    Brochure, price sheet and visit slots, sent within a minute.

  • 03

    The pipeline

    Enquiry, Visit booked, Visited, Negotiation, Token paid.

  • 04

    The follow-up

    Day 1, 3, 7 and 14 after the visit. Stops when they reply.

Judge portals by visits, not leadsRevenue Analytics shows which portal or campaign brought visits and tokens, so next quarter's budget goes where buyers actually come from.

Questions people ask

How do real estate teams convert more portal leads into site visits?

Reply within a minute with the brochure, price sheet, location pin and two site-visit slots on WhatsApp, because the same lead usually reaches several brokers. Then remind both sides before the visit and follow up for two weeks after. Marketiism automates each step on one pipeline.

  • 1 minute Target first reply. Before other brokers call.
  • 2 slots Offered in the first message. Not 'when are you free?'
  • 2 weeks Post-visit follow-up. Polite, then stop.
  • 1 board Enquiry to token. Every lead with an owner.
Why do brokers lose portal leads?
Because the same enquiry from 99acres, MagicBricks or Housing usually goes to several brokers at once, and the buyer talks to whoever replies first with something useful. A callback hours later often reaches someone who has already booked a visit elsewhere. Speed and a clear next step win.
What should the first WhatsApp reply include?
The project brochure, the price sheet or a price range, the location pin and two specific site-visit slots. Offering two slots works better than asking when they're free, because it turns the reply into a decision. Keep the message short and sign it with a real person's name.
Can I connect leads from property portals?
Leads that reach you by email, WhatsApp or a form on your project microsite can flow into Marketiism as contacts, each with its source. Direct portal integrations depend on the portal's own export options, so check with us on a call which ones fit your setup.
How do site-visit reminders work?
When a visit is booked, the buyer gets a WhatsApp confirmation, and a reminder goes to both the buyer and your site executive on the morning of the visit, with the location pin. If the buyer needs to change the time, they can reply and your team reschedules from the same chat.
How long should we follow up after a visit?
About two weeks, with three or four short messages: a thank-you, the payment plan, answers to the objection they raised and a final check-in. Then stop and keep them on a quieter list for new launches. Pushing harder rarely helps and can get your number blocked.
Can every project have its own page?
Yes. Build a microsite for each project with a gallery, floor plans, amenities, location and an enquiry form, live the same day. Each page tags enquiries with the project name, so leads land in the right pipeline and the right brochure goes out automatically. Pages load quickly on phones at the site.
Can several salespeople share leads fairly?
Yes. Automations can assign new leads by project, source or in turn, and each salesperson sees their own queue in the shared inbox and pipeline. Managers can see every chat, reassign leads when someone is on leave and check who is converting their visits. Nobody can quietly sit on good leads.
Can buyers pay a token amount online?
Yes. Send a payment link for the token or booking amount through your own Razorpay or Cashfree account. When it's paid, the deal moves to Token paid, the receipt or invoice is emailed, and the sales team sees it immediately without waiting for an accounts update.
What about weekend enquiries?
Weekends bring the most serious buyers and the slowest replies. The instant WhatsApp reply covers the first minute, the AI can answer common questions on Saturday night, and visit slots can be booked straight away. Monday morning then starts with confirmed visits, not a pile of callbacks.
Can the AI answer questions about a project?
Yes, from the details you give it: configurations, carpet areas, price ranges, possession dates, amenities and location. It passes negotiation, legal and loan questions to your team. Keep its information current, because it answers from whatever you've written. Update prices and possession dates whenever they change, and the AI's answers change with them.
Is this suitable for a small broker office?
Yes. A two-person broker office can run on Starter at ₹999 a month before GST, with the shared inbox, a pipeline, project pages and reminders. Developers with sales teams usually choose Growth for more users, unlimited automations and the AI Assistant. Every plan starts with a free 14-day trial.
How do we know which portal is worth paying for?
Each lead's source is saved when it arrives, and visits and tokens are tracked on the same contact. Revenue Analytics then shows which portal or campaign brought visits and bookings, not just enquiries. Judge portals by site visits and tokens over a full quarter. Leads alone mislead.
Can we send new launch updates to past enquiries?
Yes, to people who agreed to hear from you. Build a segment, such as buyers who enquired about 3BHKs in the last year, and send an approved WhatsApp template about the new launch. Keep it occasional and relevant, because frequent blasts get numbers blocked. Stop requests are honoured automatically.
Do we need a CRM if we use Excel already?
Excel works until leads arrive faster than anyone can type them in. Here, enquiries create their own records, WhatsApp chats attach automatically and follow-ups run without reminders. You can import your existing Excel sheet as a CSV on day one, so nothing is lost. Your team learns it in a day.
Can your team run our ads and follow-up?
Yes. Our agency team can run Google and Meta campaigns for a project, build the microsite, and set up the WhatsApp follow-up, reporting by site visits and cost per visit rather than clicks. Start with a free audit of how your current enquiries are handled.

Try it on your own business for two weeks.

14 days free, no card. Or start with a free audit of your Google profile and a free one-page site.