WhatsApp broadcasts
See how many visits a Diwali broadcast actually brought.
UTM Link Builder
Tag your links so your analytics shows which post, ad or message brought each visit.
Your files stay with you. Your files never leave your browser. This tool runs on your device: nothing is uploaded to our servers, so there is nothing for us to store or see.
How to use it
- Enter the page address.
- Fill source, medium and campaign (the three required values).
- Copy the finished link and use it in your post, ad or broadcast.
Where it helps
Instagram and ads
Compare bio link, stories and paid ads separately.
Email newsletters
Track clicks from each campaign in Google Analytics.
Good to know
Stays in your browser
What you type is processed on your device and never sent to our servers.
Be consistent
Decide on names once, like instagram and whatsapp, and stick to them.
Not for internal links
UTM tags on your own site's links overwrite the real source.
Ties to revenue
Marketiism saves UTM sources on each contact.
Questions people ask
How do you track which post or ad brought a visit?
Add UTM tags to the link: utm_source, utm_medium and utm_campaign. Enter the page address, fill in those three values, copy the finished link and use it in your post, ad or WhatsApp broadcast. Your analytics then shows exactly where each visit came from. Values are lowercased by default.
- 3 required Source, medium, campaign. Plus term and content.
- Lowercase By default. Clean reports.
- Same page For visitors. Only analytics reads tags.
- 0 Data sent. Made in your browser.
What is a UTM link?
A UTM link is a normal web address with extra tags added, such as utm_source=instagram, that analytics tools read to record where a visit came from. Visitors see the same page; the tags only label the visit, so you can compare posts, ads and messages.
What should I put in source, medium and campaign?
Source is where the visit comes from, such as instagram or newsletter. Medium is the type of channel, such as social, email or cpc. Campaign is the name of the promotion, such as diwali-sale. Keep spellings consistent so reports group visits correctly. Write your naming down.
Should values be lower case?
It's wise. Analytics treats Instagram and instagram as different values, which splits your reports. The tool lowercases for you by default. Also avoid spaces; use hyphens instead, such as diwali-sale, so links stay clean when copied into messages. Consistency keeps reports clean. It saves cleaning reports later.
Can I use UTM links on my own site's internal links?
Avoid it. UTM tags on links inside your own site start a new session and overwrite the visitor's real source, which makes your reports wrong. Use them only on links that point to your site from outside, such as ads, posts, emails and messages. Tag outside links only.
Does a UTM link change the page?
No. The visitor sees exactly the same page. The extra part of the address is only read by analytics tools such as Google Analytics, and by the Marketiism app when someone fills a form or chats after arriving through the link. Tags are invisible in use.
How do I track WhatsApp broadcasts?
Make a UTM link with source whatsapp, medium broadcast and a campaign name, then put it in the message. Your analytics will show visits from that broadcast separately from Instagram or Google, so you know whether WhatsApp messages actually bring people to your site. Compare broadcasts.
What are utm_term and utm_content?
They're optional extras. utm_term records a paid keyword, mainly for search ads. utm_content tells apart different links in the same campaign, such as two buttons in one email or two versions of an ad. Leave them empty if you don't need them. Most links only need three.
Is anything I type sent to your server?
No. The link is built in your browser, so your page addresses and campaign names stay on your device. Copy the finished link and use it wherever you like. Nothing is stored afterwards, and you don't need an account, an email address or any software to use it.
Why do my UTM links look long?
Because the tags add text to the address. That's fine in ads and buttons. For messages and printed material, a shorter page address helps, or you can use a link shortener you trust. The tags still work after shortening. Long links work fine. Shortened links keep the tags.
Do UTM links affect SEO?
Not when used correctly. Search engines generally ignore UTM parameters, especially when your pages have canonical tags pointing to the clean address. Just don't use UTM links in your own internal navigation or sitemap. Canonical tags handle the duplicate addresses that tagged links create. Keep them off internal links.
How do I see UTM results in Google Analytics?
Look at traffic acquisition reports and filter by session source, medium or campaign. Visits from your tagged links appear under the values you chose. Give each campaign a few days, then compare which sources brought engaged visitors. Compare campaigns over weeks. Compare campaigns over several weeks.
Can UTM tracking show which campaign brought sales?
Analytics shows visits and, with set-up, conversions. The Marketiism app goes further: it saves the UTM source and campaign on each contact when they enquire, then links them to payments, so you can see which campaign brought customers who actually paid. Payments tell the real story.
Should I use UTM links in Google Ads?
Google Ads usually tracks itself through auto-tagging, which links to Google Analytics automatically. UTM tags are most useful for Meta ads, social posts, emails, WhatsApp, QR codes and anything else that doesn't tag links automatically. Auto-tagging is usually switched on by default in new Google Ads accounts.
Does it work on a phone?
Yes. Build the link on your phone and copy it straight into a WhatsApp broadcast, Instagram story link or post. It takes under a minute once you've decided on your naming. Nothing is uploaded, and you don't need an app or an account to use it on your phone.
Is it free?
Yes. The UTM link builder is free, with no sign-up and no limit. It's part of the free SEO and marketing tools from Marketiism, which builds software that turns tracked visits into contacts, follow-ups and payments. Nothing is added to the output, and business use is fine.
Want this inside your own account?
Marketiism keeps your invoice numbers, GST reports, UPI payment links and WhatsApp reminders in one place. Leave your details and we'll call to set it up for your business, or start the trial yourself.
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