Local businesses
Give search engines your address, hours and phone in a format they read.
Schema Markup Generator
Describe your page to search engines in a format they read. The markup is generated in your browser.
Your files stay with you. Your files never leave your browser. This tool runs on your device: nothing is uploaded to our servers, so there is nothing for us to store or see.
How to use it
- Choose the schema type.
- Fill in the fields. Only the fields that apply to that type are shown.
- Copy the script tag into your page and test it with Google's Rich Results Test.
Where it helps
FAQ pages
Mark up questions and answers that are visible on the page.
Product pages
Describe price and availability for products you sell.
Good to know
Stays in your browser
What you type is processed on your device and never sent to our servers.
Eligible, not guaranteed
Search engines decide when to show rich results.
Match the page
Only mark up what visitors can see.
Test it
Use Google's Rich Results Test after adding it.
Questions people ask
How do you add schema markup to a website?
Choose the schema type, such as local business, FAQ, product, article, organization, event or recipe, fill in the fields shown, and copy the JSON-LD script tag into your page. Test it with Google's Rich Results Test. Markup makes you eligible for rich results; it doesn't guarantee them.
- 7 types LocalBusiness to Recipe. Fields per type.
- JSON-LD Google's preferred format.
- Must match Visible content. Or it's ignored.
- 0 Data sent. Made in your browser.
What is schema markup?
Schema markup is structured data added to a page that describes its content in a standard vocabulary search engines read, such as a business's address and hours or a product's price. It doesn't change how the page looks; it helps machines understand what the page is about.
Will schema markup give me rich results?
It makes you eligible, nothing more. Search engines decide when to show rich results and have narrowed some types. FAQ rich results, for example, are now limited to a few kinds of well-known sites. The markup still helps search engines and AI tools understand your page.
Where do I paste the code?
Anywhere in the head or body of the page it describes. Each page should describe what's visible on that page, so a product's markup goes on the product page, and your LocalBusiness markup usually goes on the homepage and contact page. One block per page is typical.
Can I add markup for things that aren't on the page?
No. Markup must match the visible content, otherwise it can be ignored or even lead to a manual action from Google. If you mark up FAQs, the same questions and answers must be readable on the page, word for word. Honest markup lasts. Accuracy protects your site.
Which format does this tool create?
JSON-LD, the format Google recommends. It's a script tag, so it doesn't change how the page looks and is easy to add or update without touching your design. Most modern SEO plugins and website builders also use JSON-LD. It's easy to maintain over time. It's easy to update.
Which schema type should a local business use?
LocalBusiness, or a more specific type if one fits, with your name, address, phone, opening hours, website and area served. Keep these details identical to your Google Business Profile, because consistent information helps search engines trust them. Add your Google profile link as sameAs too.
Does schema help with AI search tools?
It helps them understand facts about your business and pages reliably, such as what you offer, where and when. Combined with clear content and consistent details across the web, structured data makes it easier for AI tools to describe and cite your business accurately. Accuracy matters most.
How do I test my schema markup?
Paste your page address or code into Google's Rich Results Test and the Schema.org validator. They show errors and warnings, and which rich results the page is eligible for. Fix errors first; warnings about optional fields are less urgent. Retest after any edit. Both validators are free.
Is anything I type sent to your server?
No. The markup is generated in your browser, so your business details and content stay on your device until you paste them into your own website. There's no account and nothing is stored. Nothing is stored, and you don't need an account to use it.
Can I use several schema types on one page?
Yes, when the page genuinely contains them, for example Organization on every page and FAQPage where FAQs are shown. Each block should describe something visible on that page. Avoid stacking unrelated types just to try for more rich results. Keep each block accurate. Validate each block separately.
What about review stars in search results?
Review rich results have strict rules: businesses generally can't mark up reviews of themselves on their own site to get stars. Product pages showing genuine customer reviews can. Follow Google's review snippet guidelines to avoid problems. Genuine reviews on your Google profile matter more. Read the guidelines first.
Do I need a developer to add schema?
Not usually. Copy the script tag into your page's HTML, or into the custom code area of your website builder or SEO plugin. If your platform doesn't allow custom code in the head, adding it to the body works too. Test after adding it. Test it after pasting.
Does Marketiism add schema automatically?
Marketiism's own public pages include structured data such as Organization, FAQPage and breadcrumbs. For your own website, this generator gives you correct JSON-LD to paste in, which is especially useful for local business and FAQ markup. Paste the generated markup into your own website builder.
Does it work on a phone?
Yes. Fill in the fields on your phone and copy the code. Pasting it into your website is usually easier from a computer, where you can see your site's settings or HTML clearly. Nothing is uploaded, and you don't need an app or an account to use it on your phone.
Is it free?
Yes. The schema markup generator is free, with no sign-up and no limit. It's part of the free SEO tools from Marketiism, alongside meta tag, Open Graph and hreflang generators. Nothing is added to the code or text it produces, and you can use it for client and business work as often as you like.
Want this inside your own account?
Marketiism keeps your invoice numbers, GST reports, UPI payment links and WhatsApp reminders in one place. Leave your details and we'll call to set it up for your business, or start the trial yourself.
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