• Access GMB Insights:
  • Log in to your GMB account and navigate to your GMB dashboard. From there, click on the “Insights” tab to access the data.
• Review User Actions:
  • GMB Insights provides information about how users interact with your listing. This includes data on actions such as website visits, direction requests, phone calls, and photo views. Review these actions to understand user behavior.
• Examine Queries:
  • GMB Insights shows the search terms users used to find your listing. This can help you identify the keywords and phrases users associate with your business. Use this information to refine your content and SEO strategy.
• Track Clicks to Your Website:
  • GMB Insights displays the number of clicks your website link receives. Monitor this data to gauge the effectiveness of your GMB listing in driving traffic to your website.
• Analyze Direction Requests:
  • Look at the number of times users requested directions to your business. This data can help you assess the geographical reach of your audience and tailor your local SEO strategy accordingly.
• Monitor Phone Calls:
  • If you have a phone number listed on your GMB profile, track the number of phone calls generated through your listing. This can be valuable for businesses that rely on phone inquiries.
• Evaluate Photo Views:
  • Understand which photos are most viewed by users. Ensure that these images accurately represent your business and its offerings.
• Compare Periods:
  • Use the date range selector in GMB Insights to compare performance over different time periods. This can help you identify trends and seasonal variations in user behavior.
• Optimize for Peak Times:
  • GMB Insights provides data on when users are most active. Tailor your posting and engagement schedule to align with these peak times for maximum visibility.
• Assess Popular Products or Services:
  • If your GMB profile includes product or service attributes, examine which items are the most popular. Consider highlighting these in your posts and content to attract more customers.
• Review Customer Actions on GMB Posts:
  • GMB Insights also provides data on user actions related to your posts. Analyze the click-through rates on posts and tailor your content strategy based on what resonates with your audience.
• Leverage the GMB App:
  • The GMB mobile app offers real-time insights and notifications. Use it to stay up-to-date on your listing’s performance.
• Implement Changes Based on Insights:
  • Use the data from GMB Insights to make informed decisions. For example, if you notice a high number of direction requests from a particular location, consider optimizing your content for that area.
• Respond to User Reviews and Feedback:
  • Engage with user reviews, both positive and negative, based on the insights you gain. Responding to reviews can help improve your online reputation and user engagement.

By regularly reviewing and acting on the data from Google My Business Insights, you can refine your local SEO strategy, improve your GMB listing, and better meet the needs of your local audience, ultimately enhancing your online visibility and attracting more customers to your business.