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Implementing Local Business Schema Markup: Step-by-Step Tutorial


Implementing Local Business Schema Markup can significantly improve the visibility of your local business in search engine results and help potential customers find essential information about your establishment. Below is a step-by-step tutorial to help you add Local Business Schema Markup to your website:

Step 1: Determine the Business Type

Before you begin, identify the type of local business you have. There are various subtypes of local businesses within the LocalBusiness schema, such as restaurants, medical clinics, retail stores, and more. Choose the most relevant subtype for your business.

Step 2: Access Your Website’s HTML Code

You need access to your website’s HTML code to implement schema markup. This can usually be done through your Content Management System (CMS), web development tools, or by editing the source code directly. If you’re not familiar with HTML, consider seeking help from a web developer.

Step 3: Identify Your Business Information

Gather the following information about your local business:

  • Business name
  • Address (including street address, city, state, and ZIP code)
  • Phone number
  • Website URL
  • Opening hours
  • Logo URL
  • Description of your business
  • Business type (e.g., Restaurant, Gym, MedicalBusiness)

Step 4: Choose Markup Format

Google recommends using JSON-LD for schema markup due to its simplicity and clarity. You will be embedding the schema markup directly within your webpage’s HTML.

Step 5: Insert Schema Markup

Add the Local Business Schema Markup within the <script> tags in the head section of your webpage. Here’s an example of what the code might look like:

<script type=”application/ld+json”>


  “@context”: “”,

  “@type”: “LocalBusiness”,

  “name”: “Your Business Name”,

  “address”: {

    “@type”: “PostalAddress”,

    “streetAddress”: “123 Main St”,

    “addressLocality”: “Your City”,

    “addressRegion”: “Your State”,

    “postalCode”: “12345”


  “telephone”: “123-456-7890”,

  “url”: “”,

  “openingHours”: “Mo,Tu,We,Th,Fr 09:00-17:00”,

  “description”: “A brief description of your business.”




Make sure to replace the placeholder information with the details of your business.

Step 6: Validate Your Markup

It’s crucial to validate your schema markup to ensure there are no errors or issues. You can use Google’s Structured Data Testing Tool or the Rich Results Test to check your markup. Paste your webpage’s URL or the HTML code into these tools to verify that the schema is correctly implemented.

Step 7: Publish Your Changes

Once you’ve confirmed that the markup is valid, save your changes to your website and republish it.

Step 8: Monitor and Maintain

Regularly check your markup to ensure it remains accurate and up-to-date. If your business information changes, make the necessary updates to the schema markup on your website.

By following these steps and implementing Local Business Schema Markup, you can enhance your business’s online presence and make it more accessible to local customers. It’s a valuable SEO practice that can improve your visibility in search results and provide potential customers with essential details about your business.


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